CASE STUDY
Dior Pop-Up Store
Pop-up launch at Palm Beach Nammos, Cannes
CLIENT
Dior
LOCATION
Palm Beach Nammos, Cannes
YEAR
2024
SERVICES
Video · Photo · Social Media
The Brief
A beach scenography by Maria Grazia Chiuri.
Images d’Azur worked with the teams at Dior France to produce the launch videos for the Dior pop-up store at Palm Beach Cannes, set around the Palm Beach pool and Nammos.
This majestic pop-up store is a true piece of scenography, showcasing the clothing, beach accessories and footwear designed by creative director Maria Grazia Chiuri.
After Movie
The evening in motion.
A cinematic film capturing the highlights of the launch — from sunset over the Palm Beach pool to the VIP guests and the staging of the pop-up store.
Social Media
Two Instagram capsules.
Vertical 9:16 format, optimised for Instagram Reels. Edited and delivered for immediate publication on the Dior France accounts.
Capsule 01 · The Store
Capsule 02 · The Guests
Our Approach
Three formats. One signature.
Event Coverage
Photo and video coverage of the launch evening — guest arrivals, the pop-up store atmosphere, the scenography around the Palm Beach pool. Full coverage from the start to the end of the event.
Cinematic After Movie
Editing of a recap film of the evening — cinematic pacing, meticulous colour grading, highlighting the art direction. Landscape 16:9 format for broadcast and website use.
Social Media Capsules
Two Instagram Reels in vertical 9:16 format — one dedicated to the store, the other to the guests. Designed for sharing on Dior’s social channels and the VIP guests’ accounts.
Gallery
The event in pictures.
«
Capturing the elegance of a Dior scenography means seizing the moment when luxury meets the light of the South of France.
— Images d’Azur, Video Production
1
After Movie
2
Reels capsules
48h
Turnaround
100%
Client satisfaction
Launching a pop-up store or a brand event?
