CASE STUDY
Ahmed Saad — Saudi W Asmar
Executive production of an international music video in Cannes
ARTIST
Ahmed Saad
LOCATION
Cannes & Côte d’Azur
YEAR
2024
SERVICES
Executive production
The Brief
70 people. 3 days. 1 international music video.
Director Said El Marouk asked us to handle the full executive production of the music video for Egyptian artist Ahmed Saad, shot in the city of Cannes.
More than 70 people mobilised over three full shoot days, preceded by a week of pre-production — casting, styling, artist dressing room, set decoration, drone filming, permits, location scouting, sports car and yacht hire, catering and coordination of every team.
Our Approach
Turnkey executive production.
Pre-Production
Casting, styling, location scouting, filming permits and artistic scheduling. Coordination with the director, the production company and the artist over a full week.
Logistics & Production Management
Full booking of technical and creative crews. Hire of sports cars, a yacht, sets and camera equipment. Catering, transport and accommodation for 70+ people.
Shoot Production
3 shoot days on the Côte d’Azur — set management, production coordination, creative and operational supervision from start to finish.
The Music Video
Saudi W Asmar — Official music video.
The final result — a music video shot entirely in Cannes, featuring a yacht, sports cars and signature Côte d’Azur backdrops.
Making-Off
Behind the scenes of the production.
Gallery
The shoot in pictures.
Production Crew
Director & Producer
Said El Marouk
Executive Producer
Alexandre Minangoy
1st Assistant Director
Carole Schmidlin
2nd Assistant Director
Eugénie Lavieille Aspert
Production Assistants
Anissa Zagaye · Théo Delille · Mehdi Anejjar
Administrative Assistant
Ania Nogaj
Casting Directors
Nicolas Limery · Julie Limery
Director of Photography
Antoine Carpentier
Technical Director
Cyril Jeanjean
1st Assistant Camera
Eva Mauri
2nd Assistant Camera
Enzo Strazullo
Technical Manager
David Paté
DIT
Pablo Puerto-Jarrousse
Key Grip
Lucas Pouzol
Electrician
Loick Junay
Steadicam Operator
Alexandre Marquand
Assistant Location Manager
Axel Gervasoni
Stylists
Virginie Keke · Cédric Haddad
Hair Stylists
Jed · Chantale Guadalpi · Sandrine Siciliano
Make-up
Marielle Courtain · Valerie Dumond
Sound Playback
Audrey Cornardeau
Photographers
Stéphane De La Vega · Gilles Kyriacos
BTS
Oleg Novikov
Models
Inès Prieto · Emma Pepino · Aure Querciolui · Alicia Tadrist · Yeleene Desbois · Manelle Souahli
Choreographers
Bruno Vandelli · Cathy Masson
