TFWA Cannes 2026 Photographer & Videographer — Book Your Team
Photo & video coverage of the world's leading travel retail event: booths, product packshots, Frontier Awards, conference, brand parties. Local accredited team at the Palais des Festivals, from day one to close. Book for 2026See our coverageTFWA World Exhibition & Conference 2026
TFWA Cannes 2026: 5 days, the global travel retail meeting point
The TFWA World Exhibition & Conference runs from 27 September to 1 October 2026 at the Palais des Festivals in Cannes. For five days, luxury brands, duty-free operators and travel retail players from around the world gather at the industry’s largest trade show. Our team covers the entire event — booths, halls, conference and evenings — for its full duration.
The show in numbers: over 480 exhibitors, nearly 8,000 professionals and more than 3,000 prestigious brands across the halls of the Palais des Festivals and along the Croisette.
Categories on display: perfumes & cosmetics, spirits & wines, confectionery & fine food, fashion & accessories, watches & jewellery, tobacco, electronics and travel accessories — the full duty-free universe.
Highlights we cover: the TFWA Conference (Grand Auditorium, Monday 28 September), the Innovation Square, the workshops, the Frontier Awards, the leading brand booths, and the cocktails and brand dinners.
Related events across the season: the Cannes Film Festival (May) and the Cannes Yachting Festival (September). Our team is available across all these major events on the Cannes calendar.
Key players at the Palais: major operators (Avolta / Dufry, Lagardère Travel Retail, DFS, Lotte, King Power, Gebr. Heinemann) and brand groups (LVMH, L’Oréal, Estée Lauder, Pernod Ricard, Diageo, Ferrero, Mondelez) — several of which are already our clients.
🛍️ TFWA Cannes 2026
480 exhibitors, 3,000 brands: 5 days to capture it all
The travel retail elite gathered at the Palais des Festivals — here are the worlds our teams cover.
Categories & product worlds
- Perfumes & cosmetics — the heart of duty-free, with launches and travel-retail-exclusive editions.
- Spirits & wines — cognac, whisky and champagne houses and collector editions.
- Confectionery & fine food — chocolate, gourmet and premium treats.
- Fashion & accessories — leather goods, eyewear, travel accessories.
- Watches & jewellery — timepieces and exceptional pieces under glass.
- Tobacco & electronics — the sector’s historic categories.
Operators, brands & highlights
- Duty-free operators — Avolta / Dufry, Lagardère, DFS, Lotte, King Power, Gebr. Heinemann.
- Brand groups — LVMH, L’Oréal, Estée Lauder, Pernod Ricard, Diageo, Ferrero.
- TFWA Conference — Grand Auditorium, Monday 28 September.
- Innovation Square & workshops — the sector’s latest.
- Frontier Awards — travel retail’s benchmark awards.
- Brand parties & dinners — networking and activations along the Croisette.
TFWA Cannes 2026 — your local team at the Palais des Festivals for 10 years
Based in Cannes for over 10 years, Images d’Azur is a local reference for photo and video coverage of the major shows at the Palais des Festivals. We know every hall, every access point, the security protocols, the best light on the booths and the logistics of evenings along the Croisette.
Our team is accredited and used to the demands of luxury and travel retail brands: absolute discretion, flawless product packshots, respect for guidelines and embargoes. Being local changes everything: no travel costs, maximum responsiveness, and on-the-ground knowledge no parachuted supplier can match.
Throughout the 5 days of the show, our teams are on duty from morning to night. Daily briefing, same-day delivery to feed your channels and press. We cover both commercial needs (booths, products, meetings, Frontier Awards) and event needs (cocktails, brand dinners, private parties).
Our signature at the Palais
10 years in Cannes,
proven expertise in shows & brands.
Our agency’s past work
Brands and events that already trust us
Brands & spirits
Hennessy · Hendrick’s · Monkey Shoulder — brand activations, product and social content for spirits houses present in travel retail.
Events at the Palais des Festivals
Cannes Film Festival · Cannes Lions — photo & video coverage of events and brands in the very same venue as TFWA.
Luxury & corporate
LVMH · Louis Vuitton · Dior · Bentley · Rolls-Royce — premium content, booths and corporate events across the French Riviera.
TFWA Cannes 2026 packages
How much does it cost?
Transparent pricing for 2026. Custom quotes tailored to your booth, your brand and your travel retail goals.
One booth, one day.
- 1 dedicated event photographer
- Booth coverage + product packshots
- Up to 250 photos
- Photos delivered within 48 h + best-of selection the next day
Photo + video, a full day.
- 1 photographer + 1 videographer
- 8 h coverage (booth, conference, evening)
- Photos + 1-min social-ready video capsule
- Delivery J+1 (same-day for social)
5 days, dedicated team, all-inclusive.
- Dedicated team: 2 photographers + 1 videographer
- Booth, conference, Frontier Awards & evenings
- Daily post-production deliveries
- Live social content · summary film
- Press kit
Custom options available: 12-month social content, studio packshots, live streaming, full executive production.
Request a tailored quote within 24h →
⏱ Show 27 Sept – 1 Oct 2026
Exhibiting at TFWA Cannes 2026? Let’s talk before the doors open.
Our 360° offer
Everything our team covers for you during the show
A 360° coverage of TFWA: from the booth to product packshots, through the conference, the Frontier Awards and the brand parties.
Booth & exhibitor coverage
Team on your booth for every highlight: welcoming buyers, meetings, product launches, atmosphere. High-resolution photos delivered same day for your channels and press.
Packshots & product photography
Your travel retail novelties shot on site: bottles, limited editions, gift sets, POS displays. Clean rendering and controlled light, ready for catalogues, e-commerce and sales decks.
Brand video & social capsules
4K capture, interviews, launch teasers, vertical social-ready capsules. Fast-turnaround editing in multiple formats to feed your presence during and after the show.
Conference & Frontier Awards
Coverage of the TFWA Conference at the Grand Auditorium, the Innovation Square workshops and the Frontier Awards ceremony: highlights, awards, keynotes.
Editorial reporting & coverage
Full reportage for travel retail trade press, agencies and corporate communications. Daily visual storytelling, real-time field feedback, editorial selection delivered fast.
Executive & team portraits
Mobile studio set up on your booth. Executive portraits, sales teams, brand ambassadors. Short, controlled sessions, premium retouching for your campaigns and annual reports.
Networking, cocktails & dinners
Coverage of booth cocktails, brand dinners and private parties. Discreet photographer, magazine quality, images that showcase your guests and business relationships.
Behind the scenes
Photo and video of the backstage: booth build-up, team prep, off moments. Documentary or social short format, telling the story behind the show.
Live social content
Real-time production for your channels: Stories, Reels, feed posts. Morning brief, publishable content within the day, continuous feed of your digital presence during the show.
Go further
Premium services to own the show
Beyond standard coverage, tailored setups for brands that want to dominate the conversation during TFWA.
12-month social content
TFWA lasts 5 days, but your content must last all year. At the show we capture a bank of images and video, then decline it into a 12-month social pipeline. The show becomes your content library.
Product launch / premiere
Unveiling a travel-retail-exclusive edition? A reinforced setup for the launch: packshots, video, portraits and live social coordinated to maximise coverage on the day.
Brand parties & dinners
Absolute security, discreet photographer, filtered delivery strictly respecting guest confidentiality. Systematic NDA, management of sensitive projects.
Booth brand activation
Brands running an experiential booth or space: staging, tastings, animations. Premium content blending product, lifestyle and atmosphere.
EPK / press kit
Complete photo + video + B-roll pack delivered fast, ready-to-distribute to travel retail media and buyers. Ideal for launches and corporate communications.
Dedicated brand follow-up
1 team dedicated to a single brand across the 5 days. Exhaustive coverage: booth, meetings, conference, Frontier Awards, evenings. The standard for the show’s major players.
Our method — from brief to express delivery
4 mastered steps, from preparation to declining the content after the show.
Pre-show
Brief, precise planning of highlights (booth, conference, Frontier Awards, evenings), accreditation, dedicated team selection, Palais recce and equipment validation.
During the show (5 days)
Teams on duty morning to night, daily morning check-in, same-day delivery for social, J+1 for press. Real-time follow-up via WhatsApp or Slack.
Post-production (J+0 to J+2)
Rigorous editorial selection, premium retouching by our dedicated retoucher, cut-out packshots, multi-format delivery (press, social, e-commerce), short & long video versions, final EPK.
After the show
Creative debrief, file archive, structured EPK, content declined into a social pipeline, recommendations for the next edition.
Gallery · Palais des Festivals
A glimpse of our visual signature.
Light, brands, elegance — a sample of what we capture at the Palais shows.
Why us
6 reasons to trust us with your TFWA 2026.
Based in Cannes
10 years in Cannes: the Palais des Festivals known inside out, local contacts, ground access. No travel, no logistical time lost.
Luxury & brand culture
Used to the demands of luxury and travel retail: flawless packshots, respect for guidelines, embargoes and approvals. Real industry culture.
Accreditation & access
Accreditation handled, efficient movement through the halls, around the conference and at the evenings. Our teams are where they need to be, when they need to be.
Express delivery
Photos delivered same day for social, video edited J+1. Content ready for your channels and press while the show is in full swing.
Studio + field
Mobile studio on the booth for portraits and packshots + field teams for live coverage. An unbeatable hybrid setup.
Total confidentiality
Systematic NDA, management of sensitive projects (embargoed launches, deals, private parties). Guaranteed discretion.
⏱ Show 27 Sept – 1 Oct 2026
Which TFWA highlights do you want to capture? We’ll build your setup.
The questions our clients ask before booking
How much does photo/video coverage for TFWA in Cannes cost?
Our packages start at €1,200 excl. VAT for one day (1 photographer, booth + packshots). Full 5-day packages with dedicated photographer and videographer range from €15,000 to €35,000 excl. VAT depending on scope (number of booths, conference, Frontier Awards, evenings, 12-month social content). Every quote is bespoke.
When should we book a team for the show?
Ideally over the summer to secure the full choice of teams and the best slots. TFWA falls in a very busy period on the French Riviera: the earlier you book, the better. Last-minute needs remain possible subject to availability.
Do you shoot product packshots on site?
Yes, a frequent request in travel retail. We set up a mini-studio on your booth to photograph bottles, limited editions, gift sets and POS displays: clean rendering, controlled light, cut-out-ready images for catalogues, e-commerce and buyer decks.
Do you work with luxury brands and duty-free operators?
Yes, it’s our field. We work with luxury and spirits houses (including Hennessy, Hendrick’s, Monkey Shoulder, LVMH among our clients) on their booths, activations and events. We respect each brand’s guidelines, embargoes and approval processes.
Do you cover the TFWA Conference and Frontier Awards?
Yes. We cover the Conference at the Grand Auditorium, the Innovation Square workshops and the Frontier Awards ceremony: keynotes, awards, highlights. Format tailored to press and your corporate communications.
How many photographers / videographers per project?
It depends on scope. For a booth: 1 photographer (+ 1 videographer optional). For full show coverage: 2 photographers in rotation + 1 videographer + 1 dedicated retoucher. We adapt the team to your needs, never the other way around.
What are the delivery times during the show?
Social content: same day. Retouched booth selection: within 24 h. Cut-out packshots: J+1. Edited video (capsule): J+1. Full EPK: J+2. Show summary film: within 48-72h. Delivery via secure private platform.
Can you handle the confidentiality of a launch or a brand?
Absolutely. Systematic NDA before any brief. Editorial selection approved by your team before any distribution. Secure storage, controlled access, file destruction on your request. We regularly manage embargoed launches with zero leaks.
Can you produce content that is reusable all year?
Yes — it’s one of our strengths. The show lasts 5 days but we capture a bank of images and video that we decline into a 12-month social content pipeline. TFWA becomes your content library for the year.
Do you work in English and French?
Yes, naturally. Our team is bilingual French-English. Travel retail is an international industry: we work routinely with US, UK, Middle East and Asia clients who don’t speak French. Briefs, deliveries, debriefs: everything can be done in English.
27 Sept — 1 Oct 2026 · Palais des Festivals
Book your team
for TFWA Cannes 2026.
The best teams get booked early. Video call brief within 24h. Bespoke quote for your booth, your brand and your travel retail goals.
Reply within 24 business hours · Systematic NDA · English & French
🎬 Also activating your brands at the Cannes Film Festival in May, or at yachting shows (Monaco Yacht Show)? Our team covers every major event on the French Riviera, from Cannes to Monaco.