CASE STUDY
Château de la Croix des Gardes
Social media management, content creation & community management
CLIENT
Château de la Croix des Gardes
LOCATION
Cannes
SINCE
October 2024
SERVICES
Strategy · Content · CM
The Brief
Bringing an exceptional estate to life on social media.
An exceptional estate in Cannes hosting some of Europe’s biggest luxury events, Château de la Croix des Gardes, renovated in 2021, now shines as a leading destination for the most prestigious events in France.
The Château’s team wanted consistent, high-quality management of its social media presence, aimed at a very high-end audience. Since October 2024, we have been handling its social media strategy, monthly content creation and community management.
Our Approach
Strategy, creation and engagement.
Social Media Strategy
Defining a high-end editorial line — tone, aesthetic, posting frequency, audience segmentation. Ongoing competitor monitoring and benchmarking across the luxury hospitality segment.
Monthly Content Creation
Monthly on-site photo and video shoot — life at the château, events, lifestyle, architectural details. Editorial calendar approved with the client.
Community Management
Publishing, moderation, replies to DMs and comments. Stories management and engagement with the community and premium partner accounts.
Content Produced
The château in pictures.
«
Telling the story of an exceptional venue on social media means translating its soul, month after month, into images, stories and moments to share.
— Images d’Azur, Social Media Team
1
Monthly shoot
∞
Posts & stories
7/7
Community management
100%
Bespoke content
Managing a luxury brand or venue?
